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Updated November 4, 2026

How to build a product without investorsTranscript
  1. HostSo your first customer showed up before you had a product?
  2. NicoleExactly. We sold him a prototype in a spreadsheet.
  3. NicoleOnly when he did it for the third month in a row did we know it was worth automating.
  4. JohnAnd how much did you ask for at the start?
InsightsA spreadsheet prototype was enough for the first customer.
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